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Hello, I’m Masami Sato, founder of the global giving initiative B1G1.

This is my story.

I was born in Japan and my desire to expand my horizons took me on a journey of exploration traveling throughout the world. I traveled to over 25 countries and lived and worked in Canada, New Zealand and Australia before moving to Singapore in 2007.

One day, while running a food business, I started to imagine – what if people passionate about education could give back and help educate children around the world. Or the people passionate about the environment could plant more trees as a result of what they were doing. I thought about all my business friends who ran different businesses, they were all passionate about different things.

If everybody joined in and gave back through everything we did, NOTHING IS IMPOSSIBLE. We can solve any problem in the world through our everyday acts because we’ve got so many people, so many businesses, so many transactions in our world. We just have to be a little more sharing and caring through everything we do.

And that’s how B1G1 was born.


About B1G1 (Buy1GIVE1)

B1G1 is a global business giving initiative that makes it easy for business owners (especially SMEs) to give back and support different great causes from around the world through an online giving platform.

Originally founded in Australia in 2007, B1G1 is now headquartered in Singapore to give businesses the power to change lives.

B1G1’s now lists over 500 giving projects from 30+ countries and works with more than 2,500 businesses from around the world. With B1G1, businesses can give back through everything they do in business and create a world full of giving together.

Imagine if every time you bought or sold something, it made a difference.

 Find Out How You Can Create A Business That Truly Matte