"I believe business with a real sense of purpose can change our world."

Masami Sato is the rare speaker who makes audiences feel that changing the world is not only possible, it's already happening, one small act at a time.

Founder & CEO, B1G1 · 2-time TEDx Speaker · Amazon Bestselling Author

Endorsed by Paul Polman · INSEAD · Fast Company · World Expo

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Masami Sato built what most leaders call impossible: a global movement of over 395 million acts of giving, woven into the everyday operations of thousands of businesses worldwide. 

Founder and CEO of B1G1, she is one of the world's most original voices on impact, leadership, and the future of business - positing that joy, radical simplicity, and small daily actions are the most powerful forces for lasting change.

395 Million+ Giving impacts

Thousands of giving businesses

18 Years building a global movement

Masami doesn't deliver information. She shifts something.

Leaders leave her sessions inspired and equipped with a new definition of impact, shifts they can make immediately, and an unexpected sense of joy about the role their business can play in the world. She is frequently described as "the speaker who changed how I think about why I'm in business at all."

  • "Masami is one of the most inspiring and optimistic entrepreneurs I have had the pleasure of meeting. Her founding and leadership of B1G1 reflects her values of giving and generosity with real impact. Masami will always add great value and insight to any endeavor."

    — Jeremy Hillman, Senior Vice President, Mastercard

  • "Masami's work represents exactly the kind of leadership the world needs right now: purpose-driven, people-focused, and grounded in the belief that small, consistent actions create lasting change. What B1G1 has built over 18 years is proof that business can be a genuine force for good."

    — Timothy Henry, CEO & Co-Founder, Conscious Capitalism

  • "Her approach to Business for Good brought a fresh, meaningful, and highly relevant perspective for today's business leaders. Feedback was amazing — reflecting the value and impact of her message."

    — Ruth Saravia, EO LACBridge Chapter

SIGNATURE KEYNOTES

Leadership in Times of Radical Uncertainty: Finding Strength in Small Actions

The world is accelerating and the future feels increasingly unreadable. The leaders who thrive in this environment are those who have learned to stay grounded, act consistently, and build trust through small, deliberate actions every day. In this keynote, Masami reframes uncertainty as an invitation to lead more humanly.

The Extraordinary Power of Small: How Micro-Actions Drive Macro Change in Business

Grand strategies fail. Small, consistent actions compound. 

This is a neuroscientific and business reality that Masami has seen play out across thousands of companies worldwide. This Keynote gives leaders a practical, immediately applicable framework for building a culture of purpose.

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Business on Purpose: Finding Meaning, Joy and Direction in an Age of Disruption

As AI reshapes roles, work and identity, the leaders who thrive are those who remain most connected to their original source of motivation. Drawing on the Japanese concepts of Ikigai and Wabi Sabi as practical tools for navigating uncertainty, Masami helps leaders rediscover the joy that is the most renewable fuel for high-pressure leadership.

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